Google Has 80% of Worldwide Market Share! Almost Total Domination

August 19th, 2008 by Alan  

A report from Hitslink, an analytics firm, states that Google has close to 80% of worldwide search traffic and market share. Those numbers indicate the importance of marketing on Google and should make businesses  consider BOTH SEO and PPC campaigns as viable marketing solutions.

With new search engines popping up and trying to compete, it seems unlikely that anyone could achieve dominance to this extent or even have a shot at competing with the Google Search World (which I now call the Internet).

Many businesses approach us looking to try to avoid the cost of PPC by developing a natural campaign. While we do believe it is extremely important to have a natural online presence, there is much to say for a properly managed advertising and Pay Per Click campaign. Many businesses can run successfully with PPC alone. Gaining a presence in both the natural and paid sectors will offer double the exposure. Cap that with strategic advertising on industry related portals and niche sites, and you can have an effective business.

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What If… Google Buys Yahoo?

April 21st, 2008 by Alan  

What if…the testing of Google Adwords on Yahoo is really something else? What if Yahoo is trying to help Google determine the value of Yahoo if adwords were to be part of Yahoo. Since Google’s main revenue is Google Adwords, it makes sense to devote multiple avenues to paid search. A Google buyout of Yahoo?

This would achieve 80% to 90% of all online natural and paid searches, is this really the reason? The control of the Search Industry to one single multiplied giant would almost be, if not, a monopoly on Search. Making a top 10 listing for both natural and paid search twice as valuable.

Since I read the press release for the new partnership, I have thought from a business perspective. Maybe I am just planting ideas here, but if I owned Google and wanted to monopolize the Search Industry what would I do? Glad I asked, its simple I would buy Yahoo!

Yahoo is worth more than just a Search Engine in many ways. They capitalize on buying and developing social sites like Yahoo Answers (which beat out Google Answers) and MyBlogLog. Yahoo also has a large email and portal user base to boot.

Think about it, it would be total domination of Search if Google bought Yahoo! Many people do not remember a few years back when Yahoo did in fact served Google natural results. That partnership however, did add more authority to Google’s leadership in search quality at that point in time when they were only starting to emerge as the leader.

Why wouldn’t they consider MSN ads if a potential MSN buyout is in the air? The timing does not make $ense. Perhaps there is another potential partnership under way.

Food for thought is it an SE Conspiracy? Potential new buyout? Marketing Strategy? Battle of the Big Brands?

–>You decide.

Posted in google, msn, seo conspiracy, theory, yahoo    1 Comment

This Site May Harm Your Computer & Your Mind

March 1st, 2008 by Alan  

You better think before using popular applications meant for blogs as the core for your business. What happens when Google decides to remove access to your site from the results because your trendy and popular blog application (Wordpress in our case) gets hacked without your knowledge.

Think about it, you invest thousands into marketing and promoting your site via a CMS and Blog application that is so popular, that it constantly needs security updates. Now, your busy managing your business and do not have the time to constantly manage and update the software of the blog, or do not want to because some of the plugins you use do not work on the new version.

Consider also, that if you are lucky enough to get an email from Google reporting the hack and that your site is blocked, you will be luckier still to get the barrier Google uses removed from your listings in Google in a timely manner. This can cause weeks of traffic lost for using a program. This is just plain old frustrating for any business owner.

Its common sense!

Is a popular application worth the risk of a potential and “Hopefully Temporary” loss of traffic? Can you live without Search Engine traffic for weeks, months or even years?

If you’ve never submitted a reinclusion request with Google then you need to understand the process and the time line as you are likely one of hundreds of thousands of sites (I’m estimating numbers here, and yes, I do believe there are a lot of sites in the queue). A typical reinclusion; you usually get no response other then a general email stating you will most likely not get a response. You are generally left in the dark for weeks, months and even years with no assistance or the luck of the draw someone fixes your problem, which may not have been a violation. You can be one of many left in the dust, while everyone else seems to do worse than you without any problem. You can go public and call out Matt Cutts and maybe, just maybe, he will be kind enough to respond and help as seen on many blogs that decide publicly screaming is the only way to get attention. I’m still waiting Matt! Please Help!

Posted in google, marketing, news, seo image    2 Comments

SEO Predictions for 2008

December 28th, 2007 by Alan  

Predictions, theories and controversies for 2008 in the Search and Social Media industries.

1. PageRank
The real marketing behind Google will be deemed worthless since the last update to stop the buying and selling of PageRank. Unfortunately the prevention of it from becoming a commodity will decrease the marketing community from talking about it as valuable. This will cause a new algorithm to finally be considered.

2. MSN
MSN will buy more of the Search Market and Social Sites and try catch up. The world will take them more seriously for Search. Marketers will embrace the new changes.

3. Yahoo
Yahoo will advance their search algorithm better than anyone else, however, no one may notice if they do not buy more market share the way their competitors are and buzz their algo. Yahoo will continue to buy social sites, but fail to utilize them for search. Since Yahoo has always been very community oriented, this will still make their network a larger powerhouse. Once they figure out how to use them for search, they well gain more search market share.

4. SEO
Search Engine Optimization will be a web industry standard. More and more inexperienced SEO people will become prominent figures in the industry and still think they know what it is they are doing, despite never handling a single site. - Go Figure.

5. Link Popularity
Will be phased out and new relevancy factors will be added in efforts to increase actual relevancy.

6. SEO Conspiracies
Will become public and many private deals and moral and ethical issues will surface in the Search industry.

7. Google
Will ban for link baiting tactics and call them “Spam” and try to control the entire world of advertising and branding causing the web to become “nofollow hell”.

8. Wikipedia, Amazon and BizRate
Wikipedia, Amazon and BizRate will be the only results in the top 10 of Google (or was that my prediction for last year?)

9. Social Media Sites
Social sites and forums will gain a larger percentage of searches and cause other older communities to fear them or buy them.

10. Link Baiting
Controversial posts and editorials will be part of SEO campaigns for link bait (Not like this one).

Posted in seo, social sites, theory    6 Comments

Seeing Green?

October 26th, 2007 by Alan  

It seems like a dogs age since Google updated the PageRank Toolbars. Making this the second PR update for the year. Many sites are reporting lowered PageRank, but some younger sites seem to have been given a nice boost when optimized from a link-baiting and content syndication methodology.

I now more than ever believe that these PageRank numbers are simply for show. With the recent penalties and changes to some sites, there seems to be NO EFFECT on rankings, so either we’re about to experience a new Google algorithm and see ranking updates, or we’re just being given evidence that the Google Toolbar is nothing more than really smart link-bait for the world of Search Giants.

So with this in mind, I’m gonna bet that Google is devaluing the power of any and every sitewide link. No doubt to kill the blog handshaking that has driven many popular blogs to extremely high PR. Also, they may be considering strategies to devalue blogs in general as bloggers keep criticizing Adsense claiming it pays very little. Google may feel that blogs only offer PageRank and that advertisers are trying to increase rankings and not traffic. - You decide!

Food for Thought…

Technorati Tags: pagerank, page rank, Google, Google PageRank Update

Posted in google, theory    3 Comments

The Newbies 9 Simple Steps for Search Engine Friendly Wordpress Blog Posts

September 15th, 2007 by Alan  

Following are recommendations for basic SEO Friendly Wordpress blog posts and plugins. This is how some of SEO Image’s clients are set up - depending on the needs and goals some client structure, configurations, and plugins may differ.

We like things kept simple until the blogger gets more experience and can utilize additional methods and plugins. This is basic, but will keep the posts SEO friendly. There are other strategies.
« Read the rest of this SEO blog post »

Posted in SEO Tutorials and Training, seo    2 Comments

Google Local Listings Hijacked?

August 25th, 2007 by Alan  

This is very unusual but it seems our Google Local listing is displaying someone else’s URLs, maybe our data was somehow misplaced, it also lists additional sites that are not ours, nor are they located in New York.

Anyone see this before? Is Google becoming an easy to hijack portal, or is one of its local suppliers having the wrong data? Their verification seems that it would make this hijack impossible, unless there are other underlying issues that we cannot see. Maybe we’re jumping the gun, but after what’s been going on with Google, this is likely to be a hijack issue as well, or a third party not properly validating Local Listings, Look at our URL and the other sites that are suppose to be located at our office. Odd…

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Posted in seo image    3 Comments

Yahoo! Puts Emphasis on Natural Results

August 23rd, 2007 by Alan  

Yahoo! Search, which currently has the most paid ads above the natural results with 4 ads, has decided to put some emphasis back to the natural by adding an arrow next to the first natural result.

Its pretty easy to see and does have impact (more so once its full size (my preview is a bit small) when there are ads for terms.

On the opposite end is MSN which seems to place the least emphasis on PPC ads, yet somehow has the highest amount of clickthroughs in relationship to natural clicks according to Enquiro & Marketing Sherpa, see our Search Visibility post.

According to this data, natural results on all engine account for more clickthroughs, so “naturally” this is a good move for Yahoo!

Technorati Tags: yahoo, yahoo search, msn, google, natural search

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Link Popularity Building through Link Types & Link Quality

July 19th, 2007 by Alan  

I have written a 3-Part tutorial on the Search Engine Journal where I have been putting up weekly tutorials based on my SEO experience. For those of you who are unaware, I have been working professionally in the SEO industry since the late 90’s. I am very technical and have been a beta tester for Macromedia’s Dreamweaver for 1 1/2 years right up until Adobe purchased it. So when I base something on experience, I can assure you that I am no novice. I do not claim to be a know-it-all either, as a matter of fact, I learn on an almost daily basis.

I also feel that every SEO may have his or her own preferences in campaigns and what is needed can be determined better by a more skilled SEO. As the landscape changes regularly, there are always new methodologies that may be needed. I did touch on the latest methods of link building which are more marketing based than link building based.

Please Read it at:

Part 1
Part 2
Part 3

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Search Algorithm Popularity Factors and Types

June 15th, 2007 by Alan  

Alan’s latest post is online over at Search Engine Journal.

It categorizes popularity types and gives a brief intro into each. In defining popularity types, we can determine the best methods of optimization that would benefit websites by utilizing these popularities. Knowing that if we are well-rounded and utilize every aspect, we can get websites more traffic and higher positions on the Search Engine Results Pages (SERPS).

If a campaign only focuses on one aspect of popularity, it will fall short in the industry unless the factor is strong enough to pick it up as a whole and it leads to a buzz in links and referrers. This means the sites itself will become popular. Gaining all types of popularity will set the site up as an Authority Domain in the eyes of the Search Engines.

I recommend you read the post here.

Technorati Tags: popularity, link popularity, popularity types

Posted in SEO Tutorials and Training, link popularity, theory    Add a comment

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