Search Algorithm Popularity Factors and Types

June 15th, 2007 by Alan  

Alan’s latest post is online over at Search Engine Journal.

It categorizes popularity types and gives a brief intro into each. In defining popularity types, we can determine the best methods of optimization that would benefit websites by utilizing these popularities. Knowing that if we are well-rounded and utilize every aspect, we can get websites more traffic and higher positions on the Search Engine Results Pages (SERPS).

If a campaign only focuses on one aspect of popularity, it will fall short in the industry unless the factor is strong enough to pick it up as a whole and it leads to a buzz in links and referrers. This means the sites itself will become popular. Gaining all types of popularity will set the site up as an Authority Domain in the eyes of the Search Engines.

I recommend you read the post here.

Technorati Tags: popularity, link popularity, popularity types

Posted in SEO Tutorials and Training, link popularity, theory    Add a comment

Supplemental Index - Why are big sites falling victim?

June 2nd, 2007 by Alan  

The supplemental index has become a tool for Google to place less valued pages into to try and fine-tune the quality of its main index. In fact, the current supplemental index is growing rapidly and may be trying to get into the “Size Wars” of Millions of pages indexed. - OK, so I may like to exaggerate a little, but the fact is this is an index that is going through changes and has its own updates. Meaning 6 months ago a site in the Google index was there for duplicate content, now there are other reasons that Google is using to value sites and place poorly created pages into the supplemental index.
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Google’s over-emphasis on LSI & Authority Domains - Does Relevancy Even Exist?

May 24th, 2007 by Alan  

Every once in a while marketers may become critics, this post would be just that. Most of the time this blog has been informative, but after being involved in search since the late 90’s, and seeing so many algorithm changes and so many different Search Engines, I think its nice to make a few comments that are meant to be 100% constructive criticism. That being said here you go…

I would not call the US government spammers the way I would with some of today’s price comparison tools that buy millions of paid text links, but I do believe that both of these types of sites are over-emphasized in Google’s results. Also any Authority domain in any industry, and those that are considered general industries, are given too much power. Its almost like Search Engines do not trust their own results that they fill them with popular news sites, wikis, government sites and price comparison sites. That’s all fine and dandy, but I think we’re getting to a point where people are tired of finding the same sites dominating every industry and a lack of original and relevant results.
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The Top 3 Tools for Keyword Research on the Fly

May 3rd, 2007 by Alan  

This is a quick Tidbit for SEO Keyword Research: Utilizing Keyword Search Tools on the Fly.

One thing we often do with clients is track terms in conversations about potential new directions and goals. In doing this we often use our knowledge of the system and the goals of the client to determine the best choice of terms. Sometimes we have to change prior selected terms as the data the trackers provides can change if the industry is a seasonal business, or if the needs of the client change, or if terms that we researched on one tracker do not produce the traffic expectations of the client.
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Posted in SEO Tutorials and Training, google, theory, yahoo    2 Comments

SEO Image Interview with Mr. SEO (Part 2)

April 27th, 2007 by Alan  

Listen to part 2 of the amazing SEO Geeks on Caffeine. Joe Balestrino, of the New York SEO Company MR. SEO, and I cover so many SEO topics and theories that even Matt may like this. We even address concerns on relevancy and the choices made by Search Engines to use when creating Search Algorithms. I brag a bit in a vague fashion and offer some advice that can help anyone as they are presented in an educational fashion.
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Links: A Commodity to be Bought, Sold, Traded, Bartered and Penalized for…

April 18th, 2007 by Alan  

Never before have we been in an era where links have become a commodity. You can sell them, buy them, trade them, barter for them even try to fish for them as link bait with crazy ideas and good information.

But what is the real value of a link? Should we be buying links, should paid links be considered only for the purpose of ranking better in the Search Engines?

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Posted in google, msn, seo, theory, yahoo    Add a comment

Marketing via Search Engine Strategies

April 17th, 2007 by Alan  

From hatbait to drinkbait, Search Engine Strategies is a marketers venue for marketing and linkbaiting. This year was no exception.

It seems NYC has its own reputation amongst the marketing celebrities that market themselves via SES. This year I managed to meet many of them, at least may of the bloggers. Some of the marketers in NYC like to hide themselves away rather than socialize. I was told that only in NYC do all the private parties exist, mainly due to how the NY economy is. « Read the rest of this SEO blog post »

Posted in marketing, seo image    1 Comment

SEO Image Interviewed by Mr. SEO - PodCast

April 16th, 2007 by Alan  

Mr. SEO, a New York SEO Consultant and SEO Company, has a very interesting podcast, and in my opinion, is one of the leaders and early adapters on the SEO PodCast front. Joe asked me to do a podcast which was very similar to one of the many several hour conversations that we have every so often.

For those of you who haven’t spoken to me, this is an excellent opportunity to get into my opinions on the SEO world. We discuss many theories and offer some insight into many industry related topics. There’s some good juicy stuff in here, well worth any marketer or anyone looking at SEO firms’ time.

Check out Part 1 here…..
http://mrseo.podomatic.com/entry/2007-04-15T09_49_26-07_00

Check out Part 2 here…..
http://www.seoimage.com/stardate/seo-image-interview-2/

If you loved this interview, you can book Alan for speaking or additional interviews by using the contact form here…

Technorati Tags: seoimage, seo image, seo company, seo, podcast, interview

Posted in SEO Tutorials and Training, seo, seo image, theory    1 Comment

Technorati Widget - Blog Top Tags - Tagcloud

April 10th, 2007 by Alan  

Thanks to a new widget at Technorati, anyone can now add a tagcloud to their site, that links directly to the Technorati tag on Technorati.com.

I have added the code below as a preview:

View blog top tags

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Traditional SEO vs Social Media Marketing

April 6th, 2007 by Alan  

One very good topic of discussion when considering the most effective campaign for a client to maximize the clients Return on Investment (ROI) is to determine whether to consider targeting Social Media Marketing (SMM) aka “Link Bait” or to use traditional SEO link building and advertising.

With as much hype as Social Media is getting, even to the extent of people talking about Google being replaced by social sites, there are still companies fueled by advertising and traditional SEO that dominate the Search Engine Results Pages (SERPS).
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Posted in marketing, social sites    1 Comment

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