Google - SEOs Fix the bugs Google can’t

October 28th, 2006 by Alan Rabinowitz  

Like it or not the World’s most popular Search Engine is old and has bugs. Since 1998 Google has been unable to fix its weak canonical handling and 302 hijacks that actually deteriorate website rankings if not found.
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Specialty SEO Firms that own your SEO

October 26th, 2006 by Alan Rabinowitz  

This is a topic I will discuss about choosing the right SEO Company. We took on a client in the Legal industry that hired a “Specialty” Legal Search Engine Optimization Firm. The company only worked for sites in this specific industry. Apparently this company had owned its clients’ SEO and used techniques that baned other SEO companies clients in the past. Like all clients linking to each other and all links to clients came from the SEO firms own properties.

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FireFox 2 - Light Speed Ahead for SEO’s on a Mac

October 25th, 2006 by Alan Rabinowitz  

We just installed the Mac version of FireFox, and after a snail 1.5.0.7 version which got hung up on every corner, we are happy to report a screaming fast version in 2.0.

Firefox is screaming around every corner and appears faster than Camino, Flock, and Safari by a long shot.  It feels like we have a faster internet connection.
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The nofollow Tag - Spam Protection & PR All Wrapped Up in One.

October 14th, 2006 by Alan Rabinowitz  

The notorious nofollow tag. Sometimes called the Link Condom, this tag is supposed to keep Google from passing PageRank and from following the link to give the link credit in Google’s “link Popularity” search engine.

The tag is added to a HTML link tag like: -a href=”link-here” rel=”nofollow”– This is what Google has asked Webmasters to use when selling ads, so that their search engine can figure out that this is not a link to credit. While the idea of Google using it for Ads is the reason for its creation, most webmasters use it for one purpose - to stop a spam penalty for linking OUT to a bad neighborhood. « Read the rest of this SEO blog post »

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SEO Conspiracy Theories & Search Engine Updates

October 13th, 2006 by Alan Rabinowitz  

These are theories discussed in the offline SEO arena with several different SEOs this week.

Nothing is proven, just possible theories based on experienced SEO opinions. I call them conspiracy theories because they are just that. Paranoid theories from people who see too much in the results pages of Google. These are created out of the SEO haze that happens towards the end of the week to those of use to busy to be on the forums. « Read the rest of this SEO blog post »

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Google Gains, MySpace Grows, SEO Perspectives

September 15th, 2006 by Alan Rabinowitz  

Google gains more popularity and search market share according to sources at Hitwise:

Search Engine - Search Volume
www.google.com - 60.29%
search.yahoo.com - 22.58%
search.msn.com - 11.56%
www.ask.com - 3.63%
Source - Hitwise
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MSN Unveils Live Search

September 14th, 2006 by Alan Rabinowitz  

MSN has publicly released Live Search. The revamped version of its search portal. Full of fun and some surprises.

This is definitely a step forward for MSN search as the atmosphere is by far the best for any SEO. Here were brought into the search results rather than paid listings, which remain out on the right. A little more subdued then we would expect for any search company. « Read the rest of this SEO blog post »

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Declining PageRank in Web Directories

September 11th, 2006 by Alan Rabinowitz  

One thing I have noticed recently is the dramatic PageRank drop from directory home pages to directory internal pages. This may be a sign of the decline of directories.

Since many SEO firms use directories when starting client campaigns, because they are easy paid links, we have seen an incredible increase in the number of new directories popping up. « Read the rest of this SEO blog post »

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Search Engine Optimization as Marketing

July 7th, 2006 by Alan Rabinowitz  

In today’s world of online marketing businesses need to go beyond standard SEO services and embrace the recommendations of modern search engines to seek higher quality SEO strategies. SEO firms that give their clients an added benefit to their service, or offer viral marketing services as an additional package, offer their clients the ability to go viral and use “linkbait” and viral marketing methods. Linkbait (a strategy to get webmasters to link to a target website by offering them something) is one method of trying the viral marketing strategies seen by huge Viral successes such as Google, Flickr, Technorati, and del.icio.us. All of these sites are popular, and gain their traffic from link popularity or something they offer to their visitors. Google likes people talking about them, del.icio.us like to talk about people, flicker likes people to look and show and technorati is people talking. « Read the rest of this SEO blog post »

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Google’s Marketing, Learn from leaders.

May 24th, 2006 by Alan Rabinowitz  

Recent newsletters showing people unhappy with Google SERPs, forums and colleges trying to analyze Google’s PageRank, tools that calculate Googles PageRank, theories on Google algorithms, theories on ranking strategies, anything good or bad about Google seems “Good for Google”. « Read the rest of this SEO blog post »

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