What If… Google Buys Yahoo?

April 21st, 2008 by Alan

What if…the testing of Google Adwords on Yahoo is really something else? What if Yahoo is trying to help Google determine the value of Yahoo if adwords were to be part of Yahoo. Since Google’s main revenue is Google Adwords, it makes sense to devote multiple avenues to paid search. A Google buyout of Yahoo?
This […]

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SEO Predictions for 2008

December 28th, 2007 by Alan

Predictions, theories and controversies for 2008 in the Search and Social Media industries.
1. PageRank
The real marketing behind Google will be deemed worthless since the last update to stop the buying and selling of PageRank. Unfortunately the prevention of it from becoming a commodity will decrease the marketing community from talking about it as valuable. This […]

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Seeing Green?

October 26th, 2007 by Alan

It seems like a dogs age since Google updated the PageRank Toolbars. Making this the second PR update for the year. Many sites are reporting lowered PageRank, but some younger sites seem to have been given a nice boost when optimized from a link-baiting and content syndication methodology.
I now more than ever believe that these […]

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Link Popularity Building through Link Types & Link Quality

July 19th, 2007 by Alan

I have written a 3-Part tutorial on the Search Engine Journal where I have been putting up weekly tutorials based on my SEO experience. For those of you who are unaware, I have been working professionally in the SEO industry since the late 90’s. I am very technical and have been a beta tester for […]

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Search Algorithm Popularity Factors and Types

June 15th, 2007 by Alan

Alan’s latest post is online over at Search Engine Journal.
It categorizes popularity types and gives a brief intro into each. In defining popularity types, we can determine the best methods of optimization that would benefit websites by utilizing these popularities. Knowing that if we are well-rounded and utilize every aspect, we can get websites […]

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Supplemental Index - Why are big sites falling victim?

June 2nd, 2007 by Alan

The supplemental index has become a tool for Google to place less valued pages into to try and fine-tune the quality of its main index. In fact, the current supplemental index is growing rapidly and may be trying to get into the “Size Wars” of Millions of pages indexed. - OK, so I may like […]

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Google’s over-emphasis on LSI & Authority Domains - Does Relevancy Even Exist?

May 24th, 2007 by Alan

Every once in a while marketers may become critics, this post would be just that. Most of the time this blog has been informative, but after being involved in search since the late 90’s, and seeing so many algorithm changes and so many different Search Engines, I think its nice to make a few comments […]

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The Top 3 Tools for Keyword Research on the Fly

May 3rd, 2007 by Alan

This is a quick Tidbit for SEO Keyword Research: Utilizing Keyword Search Tools on the Fly.
One thing we often do with clients is track terms in conversations about potential new directions and goals. In doing this we often use our knowledge of the system and the goals of the client to determine the best choice […]

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SEO Image Interview with Mr. SEO (Part 2)

April 27th, 2007 by Alan

Listen to part 2 of the amazing SEO Geeks on Caffeine. Joe Balestrino, of the New York SEO Company MR. SEO, and I cover so many SEO topics and theories that even Matt may like this. We even address concerns on relevancy and the choices made by Search Engines to use when creating Search Algorithms. […]

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Links: A Commodity to be Bought, Sold, Traded, Bartered and Penalized for…

April 18th, 2007 by Alan

Never before have we been in an era where links have become a commodity. You can sell them, buy them, trade them, barter for them even try to fish for them as link bait with crazy ideas and good information.
But what is the real value of a link? Should we be buying links, should paid […]

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