December 28th, 2007 by Alan Rabinowitz
Predictions, theories and controversies for 2008 in the Search and Social Media industries.
The real marketing behind Google will be deemed worthless since the last update to stop the buying and selling of PageRank. Unfortunately the prevention of it from becoming a commodity will decrease the marketing community from talking about it as valuable. This will cause a new algorithm to finally be considered.
MSN will buy more of the Search Market and Social Sites and try catch up. The world will take them more seriously for Search. Marketers will embrace the new changes.
Yahoo will advance their search algorithm better than anyone else, however, no one may notice if they do not buy more market share the way their competitors are and buzz their algo. Yahoo will continue to buy social sites, but fail to utilize them for search. Since Yahoo has always been very community oriented, this will still make their network a larger powerhouse. Once they figure out how to use them for search, they well gain more search market share.
Search Engine Optimization will be a web industry standard. More and more inexperienced SEO people will become prominent figures in the industry and still think they know what it is they are doing, despite never handling a single site. – Go Figure.
5. Link Popularity
Will be phased out and new relevancy factors will be added in efforts to increase actual relevancy.
6. SEO Conspiracies
Will become public and many private deals and moral and ethical issues will surface in the Search industry.
Will ban for link baiting tactics and call them “Spam” and try to control the entire world of advertising and branding causing the web to become “nofollow hell”.
8. Wikipedia, Amazon and BizRate
Wikipedia, Amazon and BizRate will be the only results in the top 10 of Google (or was that my prediction for last year?)
9. Social Media Sites
Social sites and forums will gain a larger percentage of searches and cause other older communities to fear them or buy them.
10. Link Baiting
Controversial posts and editorials will be part of SEO campaigns for link bait (Not like this one).
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