SEO Predictions for 2008

December 28th, 2007 by Alan Rabinowitz

Predictions, theories and controversies for 2008 in the Search and Social Media industries.

1. PageRank
The real marketing behind Google will be deemed worthless since the last update to stop the buying and selling of PageRank. Unfortunately the prevention of it from becoming a commodity will decrease the marketing community from talking about it as valuable. This will cause a new algorithm to finally be considered.

2. MSN
MSN will buy more of the Search Market and Social Sites and try catch up. The world will take them more seriously for Search. Marketers will embrace the new changes.

3. Yahoo
Yahoo will advance their search algorithm better than anyone else, however, no one may notice if they do not buy more market share the way their competitors are and buzz their algo. Yahoo will continue to buy social sites, but fail to utilize them for search. Since Yahoo has always been very community oriented, this will still make their network a larger powerhouse. Once they figure out how to use them for search, they well gain more search market share.

4. SEO
Search Engine Optimization will be a web industry standard. More and more inexperienced SEO people will become prominent figures in the industry and still think they know what it is they are doing, despite never handling a single site. – Go Figure.

5. Link Popularity
Will be phased out and new relevancy factors will be added in efforts to increase actual relevancy.

6. SEO Conspiracies
Will become public and many private deals and moral and ethical issues will surface in the Search industry.

7. Google
Will ban for link baiting tactics and call them “Spam” and try to control the entire world of advertising and branding causing the web to become “nofollow hell”.

8. Wikipedia, Amazon and BizRate
Wikipedia, Amazon and BizRate will be the only results in the top 10 of Google (or was that my prediction for last year?)

9. Social Media Sites
Social sites and forums will gain a larger percentage of searches and cause other older communities to fear them or buy them.

10. Link Baiting
Controversial posts and editorials will be part of SEO campaigns for link bait (Not like this one).

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Posted in seo, social sites, theory    6 Comments

6 Responses to “SEO Predictions for 2008”

1. on 01 Jan 2008 at 2:15 pm   Big List of 2008 Prediction & Resolution Posts » Small Business SEM
   
   

   [...] SEO Predictions for 2008 [...]

2. on 02 Jan 2008 at 10:03 am   Francois Harris
   
   

   Wow, scary and exciting stuff! Lots to think about

3. on 02 Jan 2008 at 9:07 pm   Paul Dillinger
   
   

   Ha ha! Google banning linkbait as spam. How will I find my free SEO tools

4. on 03 Jan 2008 at 7:03 am   Какво ни очаква през 2008
   
   

   [...] SEO Predictions for 2008 [...]

5. on 04 Jan 2008 at 7:05 pm   Smooth Stone
   
   

   Looks like it will be an exciting year for the SEO industry. I'm especially hoping some product will come out that will obliterate Technorati. Once Technorati introduced the 180-day rule last year into their spider algorithm, they imploded. I'm glad Technorati is imploding because their 180 day rule stinks of elitism and snobbery. For Technorati to state that no link older than 180 days is worth being counted, is like saying that a movie that's more than 180 days old is no longer worth watching. What morons. The dolts over at Technorati got rich off of saps like us, when they were a green up-and-coming tech company; now their support is virtually non-existent and they ignore thousands of peoples requests for support. See ya, Technorati. I hope you crash and burn the same way that my authority went form a 483 to a 99 crashed and burned.

6. on 06 Mar 2008 at 9:48 am   Jennifer
   
   

   Great predictions... although I see YouTube and Ebay popping up in the top results more than Wikipedia... although that comes up a lot as well. Not very helpful but it shows you where to put information!